Are your kids a junk food target?

[Jenny]

Here's a scary thought: Despite the child obesity epidemic, junk food marketers are still trying to target their empty-calorie products at kids! A report issued by the Institute of Medicine says that research shows kids strongly prefer the foods and beverages they've seen advertised on television, and unfortunately that usually means a sugary cereal, candy, or fruit-flavored drink instead of more wholesome choices like veggies.
Don't wait for advertisers to get the message or for legislators to act! You can help your kids right now by teaching them the basics of eating well, encouraging them to be active, and talking with them about the nutritional content of foods they see advertised on TV. Remember, if you're not counteracting these messages, your kids won't know these foods that look so appealing really aren't good fuel for a growing body. Tell them why these foods are "junk," and they'll learn a lesson that can keep them healthy for life!